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Why I Joined PointOne: From Top PitchBook Seller to Legal AI Startup

Three-time President's Club winner. $5M+ in new business. Here's why he left SaaS sales for legal tech.

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Katon Luaces

Co-founder & CEO

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In this article

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4 minutes read

Why a Top PitchBook Seller Joined PointOne

Evan Doodian didn't leave PitchBook because something was wrong. He left because something better came along, and he'd developed the judgment to know the difference.

During his time at PitchBook, Evan established himself as one of the most consistently elite sellers on a global team of nearly 150 sales representatives. He finished #1 in 2022, #2 in 2024, and landed in the top 10 to 15 every other year. He became a three-time President's Club member who brought in more than $5 million in new business. Within a sales organization that is widely regarded as one of the strongest in SaaS, Evan was one of the very best.

Operating at that high of a level for so many years sharpens your instincts for what really matters when it comes to business. Evan wasn't just looking for a change of scenery. He was looking for a place where the skills he'd built at PitchBook–process discipline, deal architecture, competitive positioning–could compound differently. In other words, his work wouldn’t just go toward filling a quota, but shaping a company’s core go-to-market strategy.

"I wanted to take everything I'd learned and developed at a big company like PitchBook and bring it to a startup where I could have a larger impact on the organization—not just on a quota."

When he found PointOne, it cleared every bar. Legal services is a historically underserved market, and PointOne has built the product that solves one of the most prevalent pain points law firms face. 

But it wasn't just the product. The revenue growth was real. The investors were serious. And the caliber of firms already on the platform made it clear this wasn't early-stage speculation, it was early-stage momentum. The kind of opportunity that doesn't wait around.

Why AI in Legal Is a Trillion-Dollar Opportunity

Before PointOne, Evan would have been the first to admit he was unfamiliar with the economics of a law firm: how timekeeping flows into billing, how billing drives realization, and how realization ultimately determines whether a firm is actually profitable or just busy. The learning curve was steep, and that's part of what convinced him the opportunity was real.

Not only were the economic fundamentals of law firms complex. The legal industry’s foundational workflows had been built piecemeal with legal tools and manual processes for decades. The demand for more sophisticated systems was real, but no firms were offering an alternative worth switching to. PointOne was quickly changing that equation.

"Legal has been underserved for a long time. Not because firms don't feel the pain, but because no one had built the product that actually solves it. PointOne has."

Evan sensed that the timing was right, too. Law firms are under mounting pressure to modernize operations, improve margins, and do more with fewer resources. AI has expanded what's possible, but only for companies that understand the workflow deeply enough to leverage AI where it counts. PointOne isn't layering technology on top of a broken process. It's rebuilding the process. That's why the market is responding the way it is.

What Makes PointOne's Team Different

Great products get built everywhere. What separates the companies that win from those that fall behind is the team building those products. And for Evan, his conviction about the PointOne team accelerated his decision-making process.

From his first conversations, what stood out wasn't just competence, it was alignment. The team had the rare combination of urgency and intentionality that Evan had learned to look for after years inside a high-performance sales culture. These weren't people content to iterate slowly. They were building with conviction, moving fast, and doing it with the kind of clarity that only comes when a team genuinely understands the problem it's solving.

"You can tell within the first few conversations whether a team is going to execute or just talk about executing. This team executes."

Joining alongside people like Andrew Romano and Tanner Holtom—sellers who were hired with the same discernment—reinforced that PointOne wasn't assembling a sales team ad hoc. Every seat at the table was earned. For Evan, that raised the stakes in exactly the right way: He wasn't walking into a role where he'd be the only one holding a high standard. He was joining a group that already held one.

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